Purple was a personal motivation before it became a product. When I was working as a Product Manager at Microsoft and Imgur, I was surprised to see that our design processes often lacked rigor. Somewhere along our path to build beautiful products, we forgot the benefits of User Centered Design. My first step was building a Chrome Extension called UX Check
. The industry welcomed it with open arms. Companies small and large emailed me to share how they appreciated the motivation that the tool provided in raising the caliber of their design processes. This brought me to Purple. Physical design studios used to be a key component of encouraging rigor. They promote transparency, collaboration, and spontaneity. But with remote teams and our work going digital, physical spaces make less sense. That’s why I decided to set off to build Purple.
Our team is here to help you be proud of your design work.